It has been an interesting week.

Fox News did a story on Beasts of the Beat (Click HERE to watch) that aired over Thanksgiving weekend and Glenn Beck mentioned the boys and myself on his talk show that apparently peaked a lot of curiosity around the country.

The Beasts of the Beat video received over 5,000 views in one day. It was pretty astounding and humbling to see that happen. I started to get phone calls and e-mails from people all over the country wanting to know more about the boys. It was pretty crazy.

I regularly talk with the boys in BOTB outside of practices over breakfast/dinner to develop what I believe is the most important aspect of BOTB; deep meaningful friendships.

It was early Friday morning, I sat in a little diner in Ferndale to have some eggs and bacon with one of the boys before school. We sat and talked over the week. We talked about a book he and I are writing in together about his life, we talked about how we could help support the other members in the group, we talked about how insane it was that 5,000 people watched our Beasts of the Beat video in 24 hrs. We talked about all the e-mails and phone calls received about the boys and people wanting to be part of the adventure.

Then he said something that made me stop and think…

“Mr. V, I was talking with some of the other guys and when we get rich and famous, we wanna buy everything we never could have..”

I knew exactly what he was talking about, I read raps almost every day about the Trues with the white stitching and the Cartiers with the dark tint. Not entirely surprised by his statement I asked a couple more questions.

“How do you know if you are famous or not?”

“By the things you wear, the car you drive, how many fans you have.”

“What does a famous person look like?”

“A famous person wears nice things, has nice things”

I had to stop for a minute and realize something. The more realistic the idea of being rich and famous is, the harder it is going to be for me to reach these boys to help them discover the true treasures in life, Relationships

– Not the money, not the cars, not not girls, not Trues, not Cartier, not Versace.


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